Polo Ralph Lauren, the brand has become one of the successful brands in America and the world, as a well-known player in the he design and lifestyle industry, under Bender Polo Ralph Lauren offers a range of products from reasonably inexpensive to expensive brands of clothing, accessories, fragrances and home furnishings for men, women and children. Widely regarded as the number one brand symbolizing American style, Polo Ralph Lauren has implemented its marketing strategy, which has led it to become a strong brand since its inception. Additionally, the brand sells its products internationally, while maintaining its 45-year reputation and distinctive image developed across different product and brand markets. Through its marketing tools and its high-quality brand image, this luxury brand maintains a constant relationship with its customers. Ralph is a truly inspired and constantly evolving designer. (Garvin, 2008) This report will also first highlight how the Ralph Lauren brand has achieved this complete resonance with its consumers through the four stages of Keller's CBBE model (top figure 1) since its inception. Then, highlight the brand's Points of Parity (POP) and Points of Difference (POD) to finally recommend ways in which the brand can continue to succeed in the future.1.0: Ralph Lauren and CBBE ModelSince 1967, Polo Ralph Lauren, the brand is an impeccable example of how a company should develop strong brand equity over the years. Indeed, the brand has established its image across a diversity of products and markets using a perfect lifestyle marketing approach. To understand how the brand achieved strong brand equity and resonance with its customers, analyze ...... middle of paper ...... the inction (POD) in quote to RL, it is articulating the note of belonging of a way of life that involves living in the American illusion. Which one is one of many aspiration to this day? RL inheritance is distinct from other marked components. RL, himself, is known for being a merchandiser rather than a designer. RL's ideas are based on his definition of the American illusion and admiration of the upper class's goal of achieving the passed grade and adhering to the emblem if they are motivated by the American illusion across the RL product range. The polo competitor's emblem is an intriguing resemblance, which suggests that polo is one of the ways of living the upper-class life..