2014)• Methodology: modeling, algorithms• Description: association algorithms in data mining are used to establish relationships between variables. It is applied when searching for frequently visited articles. Association algorithms and predictive modeling can analyze the purchasing habits of pregnant women and identify products that have been used as pregnancy indicators (Mayer-Schönberger & Cukier. 2014). Retail companies can use this information and market these products to pregnant women.5) Title Critical Questions for Big Data (Boyd & Crawford 2012)• Methodology: Focus groups, case study (Boyd & Crawford