Table of ContentsCultural and Historical InfluencesSocial Pressures and ExpectationsSelf-Expression and EmpowermentPsychological and Emotional EffectsConclusionMakeup has been an important part of women's lives for centuries. From ancient civilizations to modern times, women have used makeup to highlight their features, express themselves, and conform to societal standards of beauty. The reasons why women wear makeup are complex and multifaceted, influenced by cultural, social and psychological factors. This essay will explore the different reasons why women wear makeup and examine the societal implications of this practice. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayCultural and Historical InfluencesThe use of makeup dates back to ancient civilizations such as Egypt, where both men and women used makeup cosmetic products for religious, aesthetic purposes. , and for medicinal purposes. In medieval Europe, women wore makeup to achieve a pale complexion, a symbol of wealth and nobility. Throughout history, makeup has been closely tied to cultural and societal norms, reflecting dominant standards of beauty and femininity. Today, the beauty industry is a multi-billion dollar global market, with a wide range of products to suit various skin tones, textures and preferences. The ubiquity of makeup in contemporary society reflects its enduring importance as a tool for self-expression and self-enhancement. Social Pressures and ExpectationsWomen often face societal pressures to conform to certain beauty standards, and makeup is one way in which they can meet these expectations. . Research has shown that women who wear makeup are perceived as more competent and trustworthy in professional settings, highlighting the influence of appearance on social and professional outcomes (Cash, Dawson, David, & Bowen, 1989) . Additionally, the media plays a significant role in shaping beauty ideals, often promoting unattainable standards of perfection. Women are bombarded with images of flawless celebrities and models, leading to feelings of inadequacy and a desire to emulate these unrealistic standards through makeup and other beauty practices. Self-expression and empowerment Although societal pressures may contribute to the use of makeup, many women also consider it a form of self-expression and empowerment. Makeup allows individuals to experiment with different looks, express their creativity, and showcase their unique sense of style. For some, putting on makeup can be a therapeutic ritual that builds self-confidence, providing a sense of control and agency over one's appearance. Additionally, makeup has been adopted by feminist movements as a way to reclaim autonomy over one's appearance. The "no makeup" movement, for example, champions natural beauty and challenges societal expectations about women's appearance, emphasizing the right to choose whether or not to wear makeup as a form of empowerment and of self-determination. Psychological and emotional effects Research has shown that wearing makeup can have psychological effects on individuals, influencing their mood, self-esteem and perceived attractiveness. A study by Etcoff, Orbach, Scott, and D'Agostino (2004) found that makeup can improve women's self-esteem and feelings of attractiveness, leading to emotional outcomes,.