But jeans sales increase when their advertising shows a woman attacked by three men (464) (Kilbourne)? Kilbourne says ads where a hot man does something dangerous become erotic, which is why men have this perception that being a good guy is not a positive attribute. Looking at Kilbourne's ad selection, we see men in charge, pushing women against walls and having two women crowd around a man. Kilbourne's selection was intended to confirm the discrimination women face. The group of feminist fundraisers, who call themselves SlutWalkers, are currently trying to "reclaim the word slut", by walking in skimpy clothing and making jokes about the prostitution and pornography industries. They put women in a difficult situation because they push for empowerment, but does empowerment come to mind when there are half-naked women waltzing around? These women believe they are taking a stand against men, but in reality they are giving them exactly what they want... women strutting around in very little clothing (Powers). Women are portrayed equally in advertisements for cars, alcohol, and aftershave; because sex sells. Women are sexy and attractive and sell products on television; However, when it comes to radio advertising, a male voice is used 78% because it is convincing and strong.