As technologies have exploded over the past dozen years, marketing companies now have very close access to customers. The way they communicate with potential customers has changed over the years and continues to change today. Internet, mobile phones, social networks are all media that companies are forced to innovate. They must adapt their strategies to the new reality. Indeed, a successful business is constantly up to date on new technologies and tries to integrate them into its marketing strategies. First of all, technology for marketing purposes is characterized by the information used to produce or sell products or services. At the beginning, technologies were considered as exogenous aspects then over the years, they became an integral part of the marketing strategy. Three forms of technology in marketing are established, the first category is product technology which is the main idea of ​​design, then there is process technology which is the manufacturing part and finally management technology which is the way whose products are sold. The latter ...