Unlike computers, it not only gives people access to information, but also gives them a voice. At Nokia, customers truly stand out from other stakeholders. Nokia focuses on people and tries to create technology tailored to what people actually need. It was customer tastes that drove Nokia into bankruptcy when it forgot to listen. The target group has not changed and Nokia wants to address customers who value longevity. It was Nokia that made mobile phones accessible to the masses by combining good technology and design (Bhatt, 2002). Cheerful ringtones and colorful back covers are still the hallmark of the Nokia phone. Nokia has always had the ability to retain its customers by being efficient in everything it does. This effort is not going unnoticed and customers are returning to the relaunched Nokia brand. Without a doubt, the unstructured company will no longer hesitate to offer its customers the most recent technologies, well ahead of its