There are a lot of things that went well within our group for this marketing project. Our group collaborated very well to come up with ideas that would set us apart from any other group. Having weekly group meetings helped immensely in the final project process. I had a very creative group. We all had lots of ideas and researched the pros and cons of each, ultimately arriving at a great main idea. We divided our article into different sections and everyone chose a section to complete. This helped piece the paper together nicely. Once the document was written, we all went through it and edited it to make sure everything was written well. Our group worked really well together, which created a great environment to collaborate and create our marketing plan. One thing that could have gone better in the process was finishing the project a week before our presentation rather than several days before. This would have given us enough time to problem solve the presentation and practice it enough to where we have it memorized. We were all stressed for several days before trying to memorize the speech. The preparation of the document went very well and I don't think it could have been more efficient than providing better quality information. One of the main things I would do to improve my group's plan would be to use businesses around Kennesaw State for sponsorship. . My group was afraid to use anything with another company because we didn't know if it was allowed or not, but companies were usually more than happy to sponsor an event and get their name out there. We could also have used companies as promotion of the A-Sun volleyball tournament by placing p...... middle of paper ...... targeting Greek Life, there could have been a better way to lead the market. Another area that could be improved is exposure. Exposure is essential for promoting anything, especially an event. We could have used many means of visibility that would have helped promote the tournament. We could have looked more at social media advertising, media advertising and sponsorships. Sponsorships would have been the biggest improvement to our plan. To feed off the exposure, the last improvement that could have been to use the direct response communication channel. We could have used email specifically. Email is very fast and free. We didn't have a budget for this project, so mass emails would have been a great addition to our promotional plan. Several areas could have been improved, but our plan was well developed and the overall result was remarkable..