IntroductionIt is always helpful to plan some negotiation strategies and outline how the talks should take place. Nonetheless, negotiation behavior can be a critical factor in negotiation success. “Negotiation behavior is shaped by a complex set of factors, including personality, cultural values, and emotions” (Osman-Gani and Tan, 2002, p. 822). Emotions and anger can often run high during negotiations. All humanity has emotions, although, as Fromm (2004) explains, emotions can help us understand differences and find solutions to complex situations. Emotions help us understand and manage the problems and factors around us. People continually analyze events to determine whether they are personally relevant. For example the debates on abortion and euthanasia; Each of the parties involved has strong feelings that prevent finding a resolution. This is seen in the way individuals perceive themselves. Each party involved has their own values ​​and perceptions, which generate strong emotions about these issues. Discussion of problems People need emotions, this could be the feeling of having been treated fairly, recognition of their achievements or the feeling of belonging (Fromm 2004). Let's use the following example to illustrate this: Bert has wanted to buy a car for his wife for some time. One day he walked past a car dealership and saw exactly the car he wanted, priced at $4,500. He then went home and told his wife who agreed, saying, "Based on our current financial situation, the maximum amount you should spend is $4,300." The next day, Bret went to the car dealership and asked to test drive the car. Bret offered $4,000 for the car and the dealer made the deal. Is Bert happy...... middle of article...... Experience', Emerging Communication: Studies on New Technology and Practices in Communication, 6, pp. 323. Available from: . [November 11, 2011].Saee, J 2008, “Best Practice Global Negotiation Strategies for 21st Century Leaders and Managers”, Journal of Business and Economics Management, 9(4), pp. 309-318. Available from: Proquest. [November 13, 2011]. Shapiro, DL 2004, “Emotions in negotiation: peril or promise? », Marquette Law Review, 87(4), pp. 737-745. Available from: Proquest. [November 13, 2011]. Van Kleef, GA, De Dew, CKW & Manstead, ASR 2004, 'The interpersonal effects of emotions in negotiations: a motivated information processing approach', Journal of Personality and Social Psychology, 87(4), pp. 520-528. Available from: . [November 13 2011].