Table of ContentsGoffman's ConceptsTurkle's ConceptsConclusion Social networking sites can be considered as a form of virtual community with 4.48 billion users as of July 2021. Social networking sites have a great impact on the lives of people around the world. current and modern world. This includes sociological impacts where our communication, relationships and interactions with others in daily life are influenced by social media. The rapid expansion of the Internet today brings people together, regardless of culture or geographic location. This contrasts with the past, where access to knowledge was only available to those of a specific class, gender or culture, showing how social networking sites have expanded the level of knowledge that most of us have today. However, these sociological impacts of social networking sites can be dangerous and more significant than initially imagined. Social networking sites have almost completely erased the boundary between people's public and private lives. Overall, the Internet has provided a network where people can have anonymous social interactions, leading us to question the differences between real and fake identities. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayGoffman's ConceptsGoffman's (1959) concepts suggest that certain information is emitted by people, which leads them to create their own image and their own impression in front of others. . Goffman (1959) also refers to the presentation of self and impression management as a key concept, where we aim to influence people's perception of a situation and where people want to be thought well of by others, therefore take subtle actions to try to seek approval. This is related to the perspective of social networking sites where people choose certain information to upload to blogs or pages to form their identity and image in front of others (Phillipson et al. 2004). Goffman's (1959) idea of ​​frontstage and backstage is particularly important in relation to social networking sites where we can understand social media as a “performance”. This could refer to when people deliberately upload information to social media sites that do not necessarily present them as accurately as they could, referring to a performance that is "staged" to represent themselves in as positive a way as possible. People continue to slip in and out of character and performances on the Internet, which mimics real-world social interactions and performances. Alternatively, Erving Goffman's (1959) concepts of “frontstage” and “backstage” are almost completely removed when it comes to social networking sites and the presence of the Internet. This is supported by the fact that postmodernism now sees people sharing more personal information and details about their lives on vlogs and blogs, such as YouTube. Thus, linked to the growth and expansion of mass media and freer movement of people, as well as the formation of new multicultural societies. This is also reinforced by the media's fascination with the personal lives of celebrities and the fact that it is a norm or habit in society to be "expected" to share private information. Meanwhile, it can also be a way to create an identity by making your private issues public to tell your friends more about yourself. »..