An example is Hookah by Tyga. The song is (fairly obvious) from the title about vaping. Yet it contains lyrics such as "I just paid off a cop, now I'm out of audience", which reinforces the idea that the black man is a criminal. This idea of ​​the black man is so ingrained in today's society that there is a task force within the New York Police Department targeting only rappers (Rebollo & Moras 2012). This idea is actually quite different from the black man's original intention. the gender was; “Hip-hop was an innovation where minority youth such as Latino youth and black teenagers could express their angst and express themselves freely” (Rebollo-Gil & Moras 2002.) That was in the 1970s, now Today gender is no longer controlled by most people. members of the African-American population, but rather in the hands of major labels and records dominated by whites. And thus it reduced the genre to a “commodity that can be bought and sold, without the cultural and social markers that have defined blackness” -Sold Out on Soul; Mark Anthony Neal 1997. The two articles I have mentioned so far in this essay are about the commodification of hip-hop music by white people who just want to make money from the music and to do so they will market the material in a manner that will lead to maximum sales. The problem here lies in the fact that “the way rap has been consumed has had a (negligible) deleterious effect on the way black people have been perceived not only in the United States but also around the world” (Belle 2014). . Reducing an entire culture to a few stereotypes not only erases the previous history of their race and the struggles they have gone through, but it also removes their individual identity and leads to an idea that they are all the same, which does not don't let it express itself.