The Beatles took America by storm. When the group arrived in America, they gained unexpected fame and an incredible fan base. The group's popularity was surprisingly rapid. As the first British musical artists to achieve success in America, they reversed the tide of musical influence. The Beatles also influenced fashion with their unique style. Although their songs started out as the usual popular music of the time, they later began to experiment and change rock music forever. Their talent for musical innovation particularly distinguished them from other artists of the time. As the Beatles' later music became more and more provocative, parents began to worry about the influence the group would have on younger generations. The anti-rock movement only intensified after band member John Lennon made a controversial religious statement. The company's revolutionary social thinking was not solely influenced by the Beatles, however. Events of the 1960s often sparked opposition, such as the Vietnam War, which helped inspire their music. The Beatles had a profound impact on American music, fashion, and social aspects in the 1960s and 1970s. Upon their arrival in America, the Beatles attracted hordes of fans and unprecedented fame. From the number one hit I Want to Hold Your Hand, the group began to experience an incredible surge in popularity in the United States (Philo 2). “The band's appearance on the Ed Sullivan Show. . . attracted a record television audience of more than 73 million people, or 60 percent of all American viewers” ​​(2). After their incredibly successful television debut, their popularity has only grown. The Ed Sullivan Show, which booked the Beatles for two consecutive weekends, was once again swamped with tickets...... middle of paper ......British musical artists to become popular in America , the Beatles stood aside. Their controversial lyrics and overall style shocked many parents and older generations. The anti-rock movement became common among older generations, but fans continued to support the band. But society wasn't just transformed by the Beatles. Events of the 1960s often sparked anger or opposition, such as the Vietnam War, which created a new social theme of peace. The Beatles were constantly changing to keep their music new and innovative. Their fashion also developed over their time together, going from an innocent, clean-cut boy band to a ragged, free-spirited group. Their talent for musical innovation particularly distinguished them from other artists of the time. The Beatles were unlike any band of the era due to their musical innovation and creative stage presence..