Marketing research helps businesses stay abreast of current market trends and can also maintain a competitive advantage. Market research helps understand your target market and can increase sales and/or reach a wider audience. The idea is to help identify potential customers and understand what your current existing customers want and/or need. It is ideal for any business to also identify opportunities that may exist in its market, and to examine and resolve any particular problems it may currently have with its products.3. In terms of serving your “current” customers, this can be a good strategy. You're meeting your customer's needs, which is always a good business decision, but you're missing out on expanded opportunities. If a business wants to succeed, growth with new customers will always be necessary. To gain a foothold with new customers, research into what exactly area diners are looking for can help you put new items on the menu that will attract new customers and, in turn, keep your current customers happy with new items. to choose. of, as well as their favorites. 5. Critique the following methodologies and suggest more appropriate methods