This article will discuss the structure of The Walt Disney Company media conglomerate and its role in society. Analyze and evaluate their media products and interpret how they convey their message to the masses through their various subsidiaries. This media giant is not limited to the amusement park sector. The Walt Disney Company is an example of media convergence in which the property has different subsidiaries under the umbrella of one large corporation. This article examines the Disney brand, the conglomerate's positives or negatives, the diversity of programming, and their strong public identity. The Walt Disney Company: More media than an amusement park Description. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media company with five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and interactive media. The Walt Disney Company, commonly known as Disney, is an American multinational mass media corporation headquartered at the Walt Disney Studios, Burbank, California. Disney is the world's largest media conglomerate by revenue. It is one of the largest media conglomerates due to its various cable shows, movies, publications, internet, and music. Disney was founded on October 16, 1923 by Walt and Roy Disney. The current CEO of The Walt Disney Company is now Bob Iger. He was named chairman of Disney in 2000, then succeeded Michael Eisner as chief executive. Disney uses its size and ownership to regularly promote its products in its various subsidiaries. Examples of this can be seen in the promotion of upcoming films on Disney Chan...... middle of paper ...... their favorite brands, characters and stories anywhere, anytime, on all the platforms. Thanks to Twitter, I can stay connected and engaged with ESPN.ESPN ‏@espn 5 a.m. The top 5 teams in this week's NBA Power Rankings are 70-13 overall, but only one can claim the championship title -> http:// es.pn/1gXMO9YRetweeted by Millz.ConclusionThe Walt Disney Company, together with its subsidiaries, is a leading diversified international entertainment and media company with five business segments: Media Networks, Parks and Resorts, studio entertainment, consumer products and interactive media. It is the world's largest media company and the most respected and loved brands around the world. Disney strives to generate the best creative content possible, foster innovation and utilize the latest technologies, while expanding into new markets around the world..