The idea that the essence of femininity is to please a man's desire has confirmed the advertising obsession with women's archetypes for beauty. What we are looking at in advertising is only a male view of female identity. The control of the media by industries stimulates a certain consumption, to capture not only the mind, but also the spectators, creating new goods subject to consumption. The media called mass communication have evolved, so that in the contemporary world they influence our lives down to the most intimate family experience. Television is woven into the fabric of interpersonal relationships and family rites. It bears witness to our solitude, our most sovereign boredom or fatigue, the extraordinary encounters of our Christmases and our frantic pace by pushing back the distance of abandonment to show us other realities that are sometimes absurd as we are..