Business Strategy of Virgin Atlantic AirlinesContents1) Introduction to Airline Industry2) Drivers of Globalization using Yip Model 2.1 Market Globalization 2.2 Cost Globalization 2.3 Globalization of government policies 2.4 Globalization of competition 3) Localization - arguments against globalization 4) Pestle analysis 5) Porter's 5 forces analysis and their application to the airline industry 5.1 Rivalry among existing companies 5.2 Threat of substitution 5.3 Threat of New Entrants 5.4 Customer Power 5.5 Buyer Power 6) Opportunities and Threats of the Airline Industry 7) Internal Analysis of Virgin Airlines: Strengths and Weaknesses 8) Financial Statistics of Virgin Atlantic Airline 9) Strategic Changes of Virgin Atlantic Airline 10) Conclusion 11) Bibliography *1) INTRODUCTION TO *AIRLINE INDUSTRY http://www.investopedia.com /features/industryhandbook/airline.asp 2) FACTORS OF GLOBALIZATION USING YIP MODEL {draw:frame} 2.1 Market globalization: 2.2 Cost globalization: http://adg.stanford.edu/aa241/intro/airlineindustry.html 2.3 Government policy globalization: http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735 2.4 Globalization of competition: http://adg.stanford.edu/aa241/intro/airlineindustry.html 3) LOCATION – ARGUMENTS AGAINST GLOBALIZATION Asia is the most regulated market and dominated by national airlines. Domestic rates are strictly regulated, but international rates are less so. The United States, on the other hand, has been deregulated since 1978 and is a market-driven industry. Domestic traffic is almost entirely deregulated (except for specific issues such as security), but international traffic is governed by binding bilateral agreements www.vocationallearni...... middle of paper ......tlantic-- -Strategic-Memo/ 143561 http://www.virginatlantic.com/en/gb/allaboutus/pressoffice/presskit/index.jsp http://www.m-travel.com/news/2006/06/business_travel.html http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735 http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735/pg_2 http://www.virgin-atlantic.com/en/ gb/allaboutus/ourstory/history.jsp http://web.ebscohost.com/ehost/pdf?vid=5&hid=21&sid=6829bffb-c97f-4d74-afff-b2827304add8%40sessionmgr3 http://www.virginatlantic.com/ en/gb/allaboutus /pressoffice/presskit/index.jsp http://www.bashares.com/phoenix.zhtml?c=69499&p=irol-reportsannual http://news.delta.com/article_display.cfm?article_id= 10959 http:// http://news.bbc.co.uk/1/hi/uk/7259004.stm http://www.abcmoney.co.uk/news/272005315.htm