Table of ContentsIntroduction:Brief General Information About the Brand:Consumer Product:Core Product:Actual Product:Augmented Product:SWOT Analysis of Dunkin DonutsMarketing Opportunities:Segmentation and Targeting:Actual Product :Increased Product:Proposed Price:Proposed Location:Proposed Promotion:Conclusion:ReferencesIntroduction:The purpose of our report is to explore new product opportunities for Dunkin Donuts. It will provide a specific description of the suggested new product, namely Arabic coffee. Additionally, it will discuss the product levels, segment and marketing mix strategy. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Brief background information about the brand: The history of Dunkin Donuts began in 1948 when William Rosenberg opened his first donut shop and cafe in Quincy, USA. United States, called "Open Kettle". After two years, Rosenberg renamed his store “Dunkin Donuts.” Additionally, its goal was to “prepare and serve the freshest, most delicious coffee and donuts, quickly and courteously, in modern, well-marketed stores.” In 1955, the first Dunkin Donuts opened its doors and within 10 years, the number of stores increased by more than 100 stores. Since then, Dunkin has more than 12,500 points of sale in 46 countries, proving the success of its repositioning strategy. In 1997, Dunkin Donuts opened its first outlet in the United Arab Emirates. Since then, they have over 60 outlets across the UAE. Additionally, on April 1, 2018, Dunkin opened the region's first coffee shop at Al Majaz Waterfront, Sharjah. Additionally, Dunkin Donuts sells: Hot and frozen drinks included: Original Dunkin, Espresso, Cappuccino, Teas, Iced Mocha, Iced Tea and other drinks. They also sell donuts and munchkins.Consumer Product:Core Product:Power and energy throughout the day. The caffeine wakes you up and the sugar gives you the energy you need to function. Actual Product: Features: Dunkin freshly roasted Arabica coffee guarantees an original and strong taste. Moreover, they offer different types of coffee to satisfy their customer. Also, daily freshly made donuts with different types or flavors are a good combination. Quality: These are 100% Arabica coffee beans and specialty coffee. Moreover, they have carefully selected the ingredients including dairy, flour, sugar, chocolate and others to ensure that the customer is satisfied with the taste of the donuts. Packaging and Labeling: The boxes are white in color and rectangular shapes in different sizes. . Additionally, Dunkin Donuts uses clear plastic cups for a cold drink and opaque paper cups for hot drinks and they also offer different sizes. Brand Name: Dunkin Donuts aims to “get you ready in the morning and keep you running all day or “Dunkin Runs to You”. Dunkin is a major player in the coffee market globally. Product Augmented: Additional Service: Online website to get more information about the brand and its product Social media platform to communicate with customers Delivery: In some areas, Dunkin delivers through the app called “DD On-the-Go. Ordering”, which allows the customer to order using their phone and it is open 24 hours a day. SWOT Analysis of Dunkin DonutsStrength: Strong brand loyalty among customers Dunkin Donuts offers more than 1000 types of donuts. : Bad publicity in the media compared to its competitor.Bad franchise relationship. Opportunities: Offer low-calorie snacks. Increase the number of Dunkin Donuts cafes worldwide. world. Threats: Increasing cost of raw materials. People are switching to healthier diets. Strong competition (Ex. Krispy Kreme – Starbucks). Marketing opportunities: Growth strategies are a plan for future survival, and success commercial allows the company to know the level where they are, to be able to develop products and market. Market Penetration: Promotion for employees or students of approximately 5% off coffee. People can order online. Free delivery for over AED100. Product Development: Making new flavors available for donuts. Market Development: Expanding Dunking donut stores in different countries. Diversification: New hotel. New furniture store. Segmentation and targeting: Segmentation is an act of dividing the market into segments, several according to population and Geographical, psychological factors, the targeted group of people shares common characteristics between them. Dunkin Donuts has branches in most countries around the world, which means it enjoys great popularity and therefore we will focus on customers in the city of Abu Dhabi, with a population of 2.908 million. . Demographics: One of the most important things is knowing the average age. of the segment that will create for them a product suitable for their age, as we see through the survey that most of the 68% of 20-30 year olds and therefore we will focus on those 20 and over. Geographic: Divide the market into different geographic units, understanding the geographic area of ​​customer groups allows you to determine how to grow your business. In the survey, the largest category (92%) is from the United Arab Emirates, that is, they have nationality. This category has a great influence on us, and their satisfaction will also affect our work and social communication. Psychographic: It depends on the person himself, like his lifestyle or personality, and what he prefers and how our product will benefit his interest, since our product is Arabic coffee, we largely prefer coffee from UAE, which is 65% and will have a variety of flavors that will satisfy the most like the flavor of saffron, cloves and cardamom. Actual Product: Features: Our real, freshly roasted coffee guarantees an original taste in every sip. Based on 65% of the responses, we have provided a blend which is Emirati coffee, which has its unique flavor and wild aroma. What makes Emirati coffee special is the addition of different spices such as: cardamom, cloves and saffron, which our participants preferred, and it is served with munchkins and dates. Quality: It is a 100% Arabic cafe supplying coffee beans from Yemen and Ethiopia. . Additionally, we carefully select our spices, we get saffron from Spain, cardamom from India and cloves from Indonesia to give a strong and unique taste. Packaging: The Arabic coffee will be served in a Dallah which is a steel pot and it is a vacuum flask to maintain the temperature of the coffee, and the Finjan which is a small cup for serving Arabic coffee will be made of glass. Additionally, the Dallah and the two Finjan are served in a platter with three pieces of dates and four of munchkins. Brand Name: The service will be designed to combine the Dunkin Donuts logo and colors with traditional Arabic style. Dunkin Daunts is a major international player in the coffee market. Additional product: After-sales service: discount coupon/