Through Sinyi Real Estate's innovative "people-centered" business approach, founder Chun-Chi Chou has created a stable business environment featuring focus on employees and customers as the backbone of its business structure. Chou's business platform primarily focused on how to create value for customers by training employees to treat customers with the utmost respect. Looking at the Ethical Culture Building report published by the Ethics Resource Center, "a leader's ability to consistently promote ethical conduct in an organization is essential to ensuring that employees understand how to make 'doing the right thing' a priority” (Ethics Resource Center, 2006). ). Chou demonstrated his leadership qualities and orchestrated this approach to differentiate his company from the traditional mold of Taiwanese real estate companies, which are considered "fraudulent companies", mainly due to their "lack of transparency during the transactional process" (Liu , 2009). Chou's radical business venture paved the way for a changing landscape in Taiwan's real estate sector and soon his competitors tried to emulate his ethical business philosophy. From a Confucius perspective, Chou used an approach that centered his business in light of customer needs. Chou’s vision became clear: “profitability is rooted in righteousness” (Lui, 2009). At the time Chou built this Confucian economic model, the homeownership rate in Taiwan accounted for eighty percent of the market, which was the highest percentage compared to neighboring countries. Given that eighty percent of Taiwan's population was looking to purchase a home, Chou's vision directly impacted and helped citizens, aligning his corporate mission with the theory of shared values. Comparing Chou's vision to Michae's... middle of paper ...... given the relatively high ratings received from Gallup hubs published in the real estate agents' magazine, it would appear that U.S.-based real estate companies- United may have the ability to incorporate. many innovations of Sinyi Real Estates in their corporate structures. However, large companies such as CB Richard Ellis, Colony Capital or Blackstone, which are all publicly traded, may be too focused on corporate reports that they would not implement Chou's idea of ​​internal promotion , because the rate at which companies are expected to hire employees internally to run separate branches of the business might not grow at a fast enough rate to meet shareholder expectations. While this may be the case, U.S. companies should in all respects look to the Sinyi Real Estates business model to further enhance their capabilities to better serve the associated stakeholder groups within a company..