In the late 19th century, a new era, known as the Progressive Era, emerged in response to industrialization. This early 20th century reform movement aimed to control the government for the benefit of the people. To restore economic opportunity and correct inequities in American life. Progressives believed that government could be used as a powerful tool for social improvement (Gillon, Matson 2009). Although the progressive ideal was presented by many progressive authors of different genres, together they presented the impact of economic, political, social, and moral reforms in American society. Progressive authors were categorized by challenges they opined on, including psychological and sociological, economic and historical, legal and religious. The first progressive psychological author, William James, laid the foundation for much progressive thinking in his book, Principle of Psychology (1890). Throughout the book, James challenged the courage and pessimism of Social Darwinists, asserting that humans could control their own evolutionary process. The other psychological author, Lester Frank Ward, authored Dynamic Sociology (1883). Ward further supported the conjecture of Social Darwinism and that it had underestimated the capacity of human intelligence. According to Ward, human intelligence could modify the environment and improve society (Gillon, Matson 2009). The second group of authors had a rather different approach from the others, presenting the economic and historical challenges. Author Thorstein Veblen composed two books, Theory of the Leisure Class (1899) and Theory of Business Enterprise (1904). Veblen's influential voice offered an antidote to the modernization of state government with his reform agenda that included laws improving the civil service. La Follette developed the Wisconsin idea, which included workers' compensation; primary elections, state regulations on railroads, and progressive taxation where the wealthy have a higher tax rate. The Wisconsin idea quickly spread to other states and was a major proponent of the Progressive Era (Gillon, Matson 2009). The Progressive Era had a major impact on America in the late 19th and early 20th centuries. Social change was looming to protect American citizens. Some laws have been applied politically to allow citizens to make their voices heard. Intellectually, the education system has been changed to give more authority and awareness to the common man. Cost-Effective Campaign Ads Used to Generate Thousands of New Supporters.