Compared to the domestic advertising strategy of Hyundai Motor Company, Korea (HMK) in Korea, Hyundai Motor America (HMA) has developed a high-value position and has not makes promotions only on large numbers of sales. Additionally, they insisted on having the best warranty in the automotive industry. For example, Hyundai Motor America (HMA) had a longer warranty, five years or 60,000 miles bumper-to-bumper and 10 years or 100,000 miles on the powertrain, than other companies normally only have. 3 years. As a result, customers receive a positive message that they can get better customer service and safety guarantee by purchasing a Hyundai car rather than another brand. Hyundai Motor America (HMA) has sponsored the Women's United Soccer Association (WUSA) for 4 years, with Hyundai Motor America (HMA) being the only automaker to showcase its products. They also secured numerous television advertising opportunities from famous local spokespeople and public relations by sponsoring local golf matches for 3 years and participating in the Mongoose Bicycle.