Ryanair Ltd. is an Irish airline Founded in 1985 by an Irish businessman, Tony Ryan, Ryanair is today the first and largest low-cost airline in Europe (Thomson and Bade-Fuller, 2010). Since 1991, with Michael O'Leary as CEO of the company, Ryanair has served approximately 50.9 million passengers in over 25 European countries in 2008 with a total number of 163 Boeing 737-800 aircraft. Ryanair currently has a large team of over 9,000 highly skilled professionals, with a total of 81.5 million passengers carried in 2013. Additionally, Ryanair has an exceptional safety record of 29 years, making it the one of the safest airlines on the market. Product range Ryanair flights are point-to-point only, in order to reduce costs (fuel taxes, airport costs, etc.). There is no business class on these flights. Additionally, the company chose secondary airports because airport charges are lower than those at primary airports. Ryanair's main hub is located at London Stansted. Ryanair serves more than 1,500 routes from 57 bases, operating more than 14,000 flights per day, with the most profitable flights being from London to Dublin. Ryanair also offers ancillary services, including off-flight services such as hotels or car rental service, and on-board services such as online gambling or on-board mobile phone service. Customer segmentsRyanair's efficiency is mainly based on its operations and processes: rapid check-in and aircraft rotations with minimal hold baggage. Indeed, being fast means being able to schedule more flights in a given time frame. Since 2006, Ryanair has used online check-in and priority boarding to save time and reduce costs (check-in staff and airport facilities). These services use middle of paper... ...l the money they pay for it.4. Agree to deal with poor quality in order to save money. Based on the responses to the fourth question of the questionnaire we used in our Ryanair research, we can assume that the majority (60%) are willing to put up with poor customer service, simply to save money, while 40 % of respondents are not ready to bear the inconvenience, they would be better off paying more, but still remaining comfortable.5. Sudden meeting with RyanairThe next question asked according to the questionnaire was whether customers would use Ryanair flights if there was no other option. We asked this question to understand whether the desire for good customer service is more important than reaching the destination as quickly as possible. From the diagram, it is understandable that for most customers (70%), getting to the place they need is more important than convenience..