When opening a business in an international field, there are many factors to consider, including cultural differences and geographic locations. When opening a business in a foreign country, one must consider the necessity of the product offered, the acceptance of the product in the culture, and the most effective means of advertising. Disney opened its doors in Japan to great success; Much of the success can be attributed to the fact that Japanese culture is very fond of Disney characters. Disney decided to adopt the same methodology in Paris to open its new park in 1992, EuroDisney (Cateora & Graham, 2007). Disney failed to realize that if its Japan strategy worked for Japan, its Japan strategy was not going to work in Paris. . Disney decided to photocopy their operation and learned that it was not acceptable. In 1992, several unforeseen problems arose that Disney was not prepared to handle. There were transatlantic air wars and currency movements that caused people to avoid traveling to Paris. Disney also expected an influx of French people to visit the park; once again basing their hypotheses on the performance of the Japanese fleet (Cateora & Graham, 2007). The French resented American fairy tale characters because they had their own to love. However, the Japanese had great admiration for American icons. Disney advertised its park by emphasizing the size and glamor of the "Disney experience" rather than showing the French their exciting rides and attractions. Disney wanted to outdo any other French attraction and wanted it on their terms; the French do not react well to arrogant Americans (Cateora & Graham, 2007). For example, the French dine with wine at every meal; Disney has banned alcohol in its park, a blatant lack of respect for French culture. Disney had to build kennels for park guests' pets and relax its restrictions on personal grooming, such as red nail polish for women. Disney continued to design and build EuroDisney to its liking and hopes of profit. For example, Disney was told that Europeans don't eat breakfast and so they designed their restaurants to reflect this belief; when people started showing up for a bacon and egg breakfast, Disney was not prepared (Cateora & Graham, 2007). Additionally, Disney was accustomed to American visitors spending a three-day vacation in one park; while the French experiment lasted two days maximum.