Dr. Sandra Waddock believes that companies need to fundamentally change their design structure and objectives, so that they can integrate social and sustainability issues into their core objectives. This would allow them to move away from focusing solely on maximizing profit for their shareholders, which is a systemic change that is at a broader and deeper level than simply creating CSR initiatives to do good. This results in a different system in which businesses deal with sustainability, social justice and social equity. Civil societies and non-governmental organizations now play a major role in promoting corporate citizenship and there is currently a considerable explosion of CSOs and NGOs pressuring companies to behave more responsible. Businesses wouldn't do it without pressure. People have created institutions she calls CSR infrastructures, whose job is to pressure these companies to implement changes. The result, thanks to the transparency of the Internet, automatically allowed companies to give in to pressure and be pushed into better behavior. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayIn the future, the pressure will increase as more and more people become aware of the issues and problems in our world. Community activists and NGOs are also forming coalitions as they become more aware of these issues. However, they must use the opportunities offered by technology to combine their ideas and resources to form coalitions and exert greater pressure within organizations, governments and within society. Positive change is always necessary. This is seen through communities forming collective action by coming together to present petitions, something we will see more of in the future as CSOs and NGOs become more technologically sophisticated. The availability of technology and connectivity allows businesses to be more transparent, whether they like it or not, because data is now easily accessible to everyone. We are also now seeing large companies getting involved in issues usually associated with government concerns, such as education. Large companies are also now launching social enterprises that encourage the company to create more sustainable business practices. These changes may reflect a shift in the world through the establishment of standards as technology continues to evolve and develop. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay These opinions are commonly shared throughout Chandler's texts. Companies now enjoy an advantage in which a new category of companies voluntarily meets new standards, for different purposes, of accountability and transparency. If there is broader interest among shareholders to increase sustainability practices, a company creates new operating procedures that demonstrate more transparency and accountability. This would be integrated throughout the company. Social activists have gained a stronger reputation and become more relevant, they are better able to encourage behavior change. They demand more..