Hegemonic masculinity can be defined as "the idealized cultural form of masculine character, which emphasizes masculinity's connection with toughness and competitiveness as well as subordination of women and marginalization of homosexual men. » (Trujillo, 1991, p. 290). We live in a society where male dominance is the order of the day, from the family arena to the workplace, and in sports in which individuals with certain characteristics and attributes are considered normal and others are called " the others.” This article will focus on how hegemonic masculinity has been conveyed through the media, creating gender gaps. Furthermore, it is important to note that the media are important sources that orchestrate the perception of individuals in our society and as such, they should be examined in order to create ways to address the problem. The two articles consulted for the purposes of this article examined the influence of media in sports and how they negatively influence our perception and create a gender gap in sports. Cooky, Messner & Hexrum conducted a systematic analysis in which they quantified and qualified the results of sports media coverage and also used several research questions geared toward a deeper analysis of their topic (205). On the other hand, Trujillo used a life story using the sporting life of Ryan Nolan to examine how a sport is publicized through the media, resulting in the marginalization of women and the trivialization of women's sports. The main argument made by Cookey, Messner, and Hexrum is that the breadth and quantity of media coverage of women's sports illustrates how the news media creates audiences for men's sports while silencing women's sports. women's sports (206). Tr...... middle of paper ......logy in sports, and stop scapegoating the media. So, instead of emphasizing the various ways the media distorts our perception, more research should focus on using media to challenge the problem, examining both the media and the individual. Works Cited Works Cited Cooky, C., MA Messner and Hextre RH. “Women play sports, but not on television: A longitudinal study of television news media.” communication and sport 1.3 (2013): 203-230. Print.Samuelson, Leslie and Wayne Andrew Antony. Power and resistance: critical reflection on Canadian social issues. 5th ed. Halifax, Nova Scotia: Fernwood Pub., 2012. Print. Trujillo, Nick. “Hegemonic Masculinity on the Mound: Media Representations of Nolan Ryan and American Sports Culture.” Critical Studies in Mass Communication 8.3 (1991): 290-308. Print.