Advertising and Public Relations Task 1 Marketing Communications The objective of marketing communications is to reach a selected or target audience in order to influence their behavior. The main goals and objectives of this type of communication are to persuade, inform and remind the selected target audience about the existing product(s) in the market. Recall can be used with an audience who is already familiar with your product and has a positive attitude towards it. In addition to this, informing potential and current customers about your new and existing products is another very important function of marketing communication. Finally, you may decide to focus on persuading customers to purchase any new or existing offerings. Communication Communication is essentially the transmission of information or the exchange of ideas between a sender and a receiver. The success of this communication depends on the nature of the message, the interpretation that the audience makes of it and the environment in which it is received. Therefore, communication must have a sender or source, a message or communication channel, and a recipient. Communication starts with the source/sender, i.e. the sender has to select words, symbols, images, etc. to convey the message that needs to be delivered to the recipient. This process is called coding the message so that the recipient understands it. The message itself can be verbal or non-verbal, written or oral, or even symbolic. The channel is the medium through which the message travels from the source to the receiver. Decoding is the process of transforming the message into thought and is influenced by the experiences, perceptions, attitudes and values ​​of the recipient. Another set of actions is response or feedback...... middle of paper ......uy their new product line. Additionally, public relations activities can be used, including activities such as organizing interactive seminars and workshops in schools on the importance of taking care of one's body and also the importance of eating right. The company could also launch free exercise classes where women could learn how to properly care for themselves, which could also include self-care. Of course, all these activities should focus on the advertising theme, that is, it is important to look great, but it is equally important to stay healthy, as opposed to l The idea of ​​becoming anorexic or bulimic in order to appear thin. References Jeffkins, Frank. Advertisement. 3rd edition. London: Blackwell Publishers, 1999. Moriarty, Sandra. Advertising: principles and practices. Fifth edition. New York: Prentice Hall, 2000.