Introduction Previously, old media, such as television, radio, and newspapers, brought people together and established relationships between families and friends. While with the popularization of the Internet and digital products, humans begin to enter the digital age and social media, because new media has become an indispensable part of human life and has made a big difference in social relationships. Although the development of the Internet started late in a number of countries like China, according to statistics from the China Internet Network Information Center, there were 618 million Internet users in China and the Internet penetration rate reached 45.8% in December 2013. A number of people use social media to share news and their lives with friends and family. David Bell (2001) views cyberspace as an assemblage of hardware and software, images and ideas. New ideas, connections, experiences are disseminated using digital communication technologies, including these social networking sites. While social media is much more than these networking sites, such as Facebook and Twitter, it is “a connected and complex ecosystem built on relationships, passions, and the desire to be connected” (Stephen 2012a). Social media makes communication more continence in a wider range and offers the possibility of further improving interpersonal relationships. The audience can ignore time, space, status and gender in cyberspace and is the content creator rather than the passive side. It is hoped that digital media will establish a virtual community through social networking sites such as Myspace and Twitter. Castells argues that networks have become the basic units of society (2009a). However, when social media creates new changes in the way we communicate...... middle of paper ...... Youth content creation: Teens' use of social networking sites for intimacy, privacy and self-expression, new media and Society 10(3): 393-411.McLuhan, M., 1967. The medium is massage: an inventory of effects. Penguin Books. Stephen, W., 2012. Share This: The Social Media Handbook for Public Relations Professionals. Chichester: John Wiley & Sons.T. O’Reilly (2005). What is Web 2.0. Retrieved January 13, 2014 from: http://oreilly.com/web2/archive/what-is-web-20.htmlWynne-Jones, J. (2009) Facebook and MySpace can lead children to commit suicide, warns archbishop. Nichols. Telegraph.co.uk, 1 August 2009. Available at: http://www.telegraph.co.uk/news/religion/5956719/Facebookand-MySpace-can-lead-children-to-commit-suicide-warns-Archbishop -Nichols Statistics.htmlYouTube (2014). Retrieved January 13, 2014 from: http://www.youtube.com/yt/press/statistics.html