Elections are a fundamental part of American politics. There are many factors that go into how elections are run, but the most important is the work that goes into preparing for them. Elections are like the Baseball World Series and campaigning is all the training you've had before. Elections are the important part of the game, but without all the campaigning, there can be no elections. Candidates are savvy and know that campaigning is a real deciding factor when it comes time to vote. The campaign process is an opportunity to try to get to know voters and create some type of connection that would result in more followers. Congressional campaigns, unlike presidential campaigns, are aimed at districts where they can have more personal relationships with their voters, which would help them win more votes. During the 1958 Senate campaign in Maine, Edmund Muskie used many different elements to appeal to his voters. voters. The campaign dedicated some of its resources to the public to better understand Edmund Muskie as a candidate. The Muskie campaign used ads that used simple language to help voters choose and understand what they were reading. A review of television commercials, political mailers and newspaper ads in the months leading up to the election reveals the extent to which Muskie's campaign appealed to the people. Edmund Muskie was born March 28, 1914 to Stephen and Josephine Muskie in Rumford, Maine; Muskie was the second of six children. Edwin Muskie excelled in high school and received a scholarship to a nearby institution, Bates College. He earned a Bachelor of Arts degree in 1936 and pursued a career in law middle of paper......many of Muskie's speeches used simple language to help the audience understand and allow them to feel. more comfortable with the message of the speech. Muskie's campaign was a "For the People" campaign. That means he was dedicated to teaching Maine people about the changes Muskie wanted to make once he was elected senator. He focused his campaign on environmental and international policy. He delivered that message in a way that resonated with voters. Edmund Muskie's use of emotional influence in his congressional campaign permanently changed the way his voters voted. Works CitedMuskie, Edmund S. Archives and SpecialCollections Library, Bates College, Lewiston, Maine. “September 8, 1958 Mid-term Revolution,” United State Senate, accessed February 3, 2012, http://www.senate.gov/artandhistory/history/minute/Mid_term_Revolution.htm