INTRODUCTIONAdvertising is a form of communication between producers and consumers achieved through marketing that persuades, encourages or manipulates the consumer into being attracted to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or service, sellers use advertising techniques that have had to be modified and improved over time as fashions, values, and standards of living change. Advertising research and marketing research aim to improve the effectiveness and efficiency of advertising and the most common advertising techniques focus on attracting their target audience through persuasive language and appropriate visual elements. This article will explore the evolution of cigarette advertisements in America through the use of language and imagery in advertisements, and discover how this relates to consumer behavior and significant events throughout the 20th century. While much of public opinion is shaped by media and mass communication, the paper will study how advertisers have disseminated ideas and messages to the public and their use of different distribution channels. This will provide an understanding of how language in the media is used as a tool to form public opinion and show why and how advertisements change over time. Advertisements that will be studied include: Appendix 1: Chesterfield: “Blow Some My Way” (1926). Appendix 2: Marlboro: Baby Cigarette Ad (1951). Appendix 3: Camel: “More Doctors Smoke Camel” Cigarette Ad (1946). ).Appendix 4: Chesterfield: “Ronald Reagan Christmas edition” Cigarette ad (1954).Appendix 5: Tipalet: “Blow in her face and she will follow you everywhere” Cigarette ad (1969).Appendix 6: Org . ..... middle of paper ......mpanion. Saint-Martin Press. pp. 407–410.http://archive.tobacco.org/resources/history/Tobacco_History20-2.html /©1993-2007 Gene Borio, Tobacco BBS (212-982-4645).Web page: http://www. tobacco.org).Original BBS tobacco material may be reprinted in any non-commercial venue if accompanied by this credit http://legacy.library.ucsf.edu/tid/efc64e00/pdf American Association , of Advertising Agencies, Copyright 1970 Doll Richard , Bradford Hilly A (June 26, 1954). "Mortality of physicians in relation to their smoking habits. A preliminary report". British Medical Journal 1 (4877): 1451-55.Np. Internet. October 14 2013. .