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Essay / Business Strategies Featured in Kinky Boots the Movie
Kinky Boots was a film based on a true story and was directed by Julian Jarrold in 2005. The film tells the story of Charlie Price who is said to have inherited the traditional Northampton shoe of his father. factory. As he embarks on running the business, due to the untimely death of his father, he discovers that the family business is in serious trouble and is collapsing. The shoe factory was known as the Price & Sons factory and was four generations old (Thesource 2014). . The employees had an advantage over their competitors because of their extensive experience and knowledge in manufacturing excellent quality shoes, but their market share was negatively affected by the high price they charged for their shoes. Due to the economic crisis England was then facing, shoes, although durable, were not affordable. The factory was greatly threatened by Eastern European shoe factories that produced less durable, cheaper, and poor quality shoes (Schmitt, A. 2010). Factories in Eastern Europe saw a market boost as people needed cheaper shoes. One evening, while Charlie was in London, he met a drag queen named Lola who, because of her weight, had to endure wearing broken-in high-heeled shoes. Once they met, Lola proposed creating high-heeled shoes for the niche cross-dressing market (Boots, Jarrold, Deane, Firth, Ejiofor, Edgerton & Potts 2014). .A definition of leadership from the Management Study Guide (MSG) states that leadership is a process by which an executive can direct, guide and influence the behavior and work of others to achieve specific objectives in a given situation. (Brown, A. 2014) The film revealed many business phases during its run. Charlie as the main character is ...... middle of paper ...... policies are developed as a fragment of association strategy, with the aim of evaluating innovation concerns by coupling with businesses (Thesource 2014; Mindtools.com 2014). The issues of modernization arising from the argumentation of organizational perceptions have recently been highlighted. For example, one of the best methods for creating reasonable benefits is to create a business based on constant learning and improvement. Many aspects of a business, including even industrialized events, are also manipulated by structural learning (Mindtools.com 2014). The Kinky Boots company paid for its responsiveness to promotional events by meaningfully understanding the customer's desires and basing it on the outcomes they preferred. their manufacturing plan and comparatively also focused on improvement activities through innovation (Mindtools.com 2014).