In a retail environment, it provides a means of providing product information if and when customers are near the store and are therefore likely to 'act accordingly. Beacon technology is also used by retailers to stay connected to their shoppers. Retailers use Tickto to deliver an automatic, personalized greeting when the consumer enters the store premises. To obtain accurate customer feedback, beacon technology is used to ask the consumer to complete a customer service questionnaire during their visit to the store. This generates data such as how a consumer moves through the store, which aisle is more shopper friendly than others, and how long customer engagement is established in the store. So, you could call Beacon technology “Google Analytics for the real world.” The power of data connection Points of sale require people to sign up for public WiFi service through in-store technology such as Tickto, helping them with consumer interaction, which in turn extract personalized data when buyers are on the store premises. This information is used by the retailer to deliver targeted promotional messages that can engage the consumer and energize the store.