The beginnings of the burger are shrouded in mystery, we may never know for sure who came up with the idea of ​​putting a juicy ground beef patty on a bun or between two slices of bread and call it a hamburger. Ground beef itself is said to have originated in Asia, where Tartar riders "minced" their meat by keeping it under their saddles, shredding it and softening it as they rode. The idea of ​​pounded meat eventually caught on in Hamburg, Germany (soon called Hamburg steak), and then in the United States (Heneberry, Mike and Cathy Cavender. The Little Black Book of Burgers. New York: Peter Pauper Press , 2005. The birth of hamburgers is the result of people's great imagination towards food and business, and later evolved from a simple structure to a more complex structure where more ingredients are added just to satisfy our individual tastes in food. 'food. With the rise of American power and influence after World War II, the hamburger's popularity gradually spread to other countries, sometimes through American restaurants and sometimes through local restaurants. The spread of hamburgers by U.S.-based transnational corporations is particularly identified with McDonald's, which was established in California in 1940. Similarly, in the Philippines, McDonald's competes with the Philippine company Jollibee, which serves its own versions of hamburgers. burgers alongside more traditional Filipino products. dishes and, by 1998, controlled 69 percent of the local hamburger business (Liddle 1998). This indicates that even Filipinos are influenced by foreign foods, especially hamburgers, and have finally started to assimilate and fantasize about hamburgers as the usual food of the country. In Davao City today, there are many hamburger businesses. To name...... middle of paper ...... Squid Burger market area is near the school. This is based on the given survey which was answered mainly by students. Squid Burger is mainly located in Gravahan, outside the University of Mindanao, Campus Matina. It's more populated on the Matina campus than the main campus, so there's a good chance that Squid Burger will connect there. Main CustomersBased on the survey conducted, students who have a monthly allowance of P2,001.00 to P3,000 are the main customers of Squid Burger. The market and the various studies were based on the following surveys:1. GenderTable 1Gender of respondentsGender frequency % distributionMale 29 58%Female 21 42%Total 50 100%Based on table 1, male has the highest distribution which is 58%, compared to female who does not only 42% of the total distribution.