Marketing: Differences between B2B and B2CMarketing allows organizations to promote their products or services with the aim of maximizing profits and gaining consumer trust. In today's society, marketing the right product/service can be difficult, but implementing the marketing process and careful planning can alleviate potential obstacles. This week's article will discuss the meaning of marketing, define business to business (B2B), business to consumer (B2C), and compare the differences between marketing between B2B/B2C websites. MarketingAccording to Warholic, “Marketing a B2B/B2C website requires a performance assessment, understanding the business being marketed, identifying the customer base, incorporating relevant content with the keywords correctly included, updating the content regularly, establishing trust with customers and understanding the marketing channels available” (Warholic, 2006, paragraph 1). “Most people think that marketing is all about advertising and/or personally selling goods and services. However, advertising and selling are only two of many marketing activities” (Boone and Kurtz, 1998, para. 1). Marketing consists of four elements that help develop the market mix: product, which is the physical item or service that a business sells, location is where and how a product is distributed and sold, promotion explains the advertising/sales part of marketing. product/service, and the price defines how much the consumer will pay for the product/service.