The expressions of the actors made you consider the tobacco situation to be very frustrating. The band just wanted to practice but their main drummer kept going out to smoke. Lines showing how smoking was bad were said in just the right place to leave a lasting impression on viewers. Also representing the cigarette as a tyrant to the drummer. This shows how smoking is a tyrant that keeps coming back. Throughout the video, the creator was simply trying to express how bad smoking is, but without being too forceful in the process. If the creator has been too forceful, the audience may rebel against the message to show that they will not be controlled by the video. The ad had a deeper meaning everywhere to describe the audience, purpose, content, creator's reasons and structure of the video. The audience was aimed at teenagers, smokers and parents. The aim was to show how smoking had a detrimental effect on a person's life. Throughout the ad there were phrases intended to influence people that smoking was terrible. The creator of the video obviously wanted to show teenagers how smoking can take them away from their lives. The structure of the advertisement was well organized to leave a lasting effect on why smoking is bad for one