Netflix HighlightsNetflix provides a subscription-based e-commerce service. Customers simply sign up and pay between $13.95 and $39.95 per month to borrow up to 2 to 9 movies at a time, with no monthly limit. If customers watch the DVD quickly and return it, the monthly fee covers a certain number of movies. The relatively low monthly fees allow Netflix to compete with Blockbuster and other physical video rental companies. Meanwhile, Netflix could allow customers who try the service and are happy with it to continue paying the monthly fee. Therefore, Netflix has fewer problems predicting its revenues or their level.* As an online DVD rental store, Netflix combines the growing home entertainment market with the Internet. Unlike physical video rental companies, Netflix incurs less overhead because no storefront is required and fewer employees are hired. Films are sent to customers in a prepaid envelope within 24 hours of the customer returning the film. Located in San Francisco, Netflix still has a national market via the World Wide Web. Plus, customers can easily get the movies they love without leaving home.* Netflix offers customers unlimited access to the world's largest DVD library of 10,000 movies. This represents more than 10 times the Blockbuster selection. Netflix's great search engine and automatic movie recommendation engine help customers easily find their favorite movies.* Netflix allows customers to enjoy their service without long queues or late fees. Customers can select moves and put them in the rental queue. Customers can also easily change the wait time. At the same time, customers can keep the movie for as long as they want without worrying about expiration dates.* Netflix has very good customer service. Whenever customer has a problem with returned movie, broken DVD or missing DVD, Netflex will respond to it immediately. The customer does not have to pay for broken discs or films lost during the delivery process. The customer can feel free to provide feedback and recommendations about the service.* The Netflix website is impressive and easy to navigate. Customers can master it quickly and benefit greatly from its movie introduction, powerful search engines, recommendation engines and queuing mechanism. If customers return to Netflix after only partially completing registration, they do not need to start from the beginning..