I decided to conduct my personal investigation by researching the work of the two artists, Alphonse Mucha and Gabriel Moreno. It is said that Mucha was and continues to be one of the most important artists before the First World War, which therefore prompted me to further research his work as an artist. What I admire most about this particular artist, in my opinion, is that Mucha chose this specific style to show that in the 19th century, traditionally upper class women tended to conform to very strict dress codes. formals composed of corsets, bonnets, top hats, busts. and petticoats. Victorian women's fashion was largely dominated by full skirts, which gradually moved towards the rear of the silhouette. While mucha tries to illustrate women as a whole as women of nature – natural and free, dressed in vaguely Greek dresses, often in forests, and always surrounded by or even carrying flowers. They were not only natural; they were part of it. They were desired, mysterious, charming and often associated with the ancient and magical. Old legends, epics, and fairy tales repeatedly convey the same message: watch out for these older women of magic and nature, all shrouded in cloaks and mystery. Most often, these women are portrayed as bitter and cruel, no longer desired by men and jealous of an innocent and beautiful young girl whom she tortures, banishes and afflicts with all manner of enchantments, poisons and unpleasant potions. Indeed, the girl she hates may well be a younger version of herself: the beautiful woman of nature so idealized in art. This young woman she persecutes is, in essence, her replacement. No matter how trapped she is, her gentleness and connection with nature bring her back to the middle of the paper... she is underwater again, depicting the appearance of flowing edges to emphasize the elegance of women. When I first watched this ad, I was quite surprised to see how different the representation of women was from previous ads advertising new brands. For example, advertisements promoting women's perfumes often depict women as very attractive and wearing as little clothing as possible to sell the perfume. the image rather than the product while Bailey's introduced a new image of the woman as a "tranquility" opposed to a sexual object. They achieved this by designing women in a more “natural” way, even if consisting of nudity, it emphasizes a feeling of serenity and self-admiration. By illustrating this more natural and stripped-down look, we always manage to obtain a seductive image while avoiding an erotic perception of the woman, on the contrary more graceful and elegant, almost chic...