Case Study: Team StrategyThis case study involves an interactive team working for an advertising marketing company on a new advertising campaign for one of the company's most important customers. The team of Evan, Conner, Alexis, Derek and Judy were selected by senior management based on their talents, personalities and similar biographical characteristics such as age and tenure at Advert. This group's mission was to create an innovative advertising campaign to promote a 60-inch plasma television. Thanks to Advert's trust in the team, they enjoyed complete autonomy throughout the campaign creation process. During the initial discussion, the team selected an idea for the advertisement and implemented it. When presenting the final product to their managers and the client, the ad was disapproved, ending the working relationship between Advert and the client. There were a number of issues with the ad campaign that could have been avoided by senior management and selected team members. The team's problems were evident during their first meeting. The team demonstrated ineffective planning, poor communication skills, and a lack of structure. At the meeting, many issues were raised with how the group went about establishing their advertising idea. Conner took the reins at the beginning and presented his personal vision of what advertising should be. When Conner took on a controlling and overconfident role, it led to groupthink within the team because the other members showed a lack of confidence in expressing their opinions and ideas contrary to Conner's. When Conner put pressure on those who expressed doubts, members like Derek gave in to that pressure and refrained from expressing views contrary to the group's consensus, even though his opinion would have been very valuable due of his previous experience with the client. This group conformity inhibits the process of creative thinking and decision-making, which is very important in the field of advertising. The managers also made a mistake by selecting a team that lacked diversity. On an advertising team, it's important to have a team made up of people from different backgrounds so that each adds a unique perspective. A homogenous group lacks this crucial diversity of perspectives. Management also poorly monitored the project by giving the team too much autonomy and not selecting the ad before launch. This shows the client that the senior members were concerned and committed to their employees..