The health and wellness market in South Korea continues to grow. This is largely due to the current wellness trend and diversified product portfolios. A smart trend emerged in 2010, with people increasingly making purchases based on the value or quality of health and wellness products. This means that consumers were willing to purchase typical health and wellness products, such as organic, natural and functional products, at the best prices. In late 2009, an economic recovery began that allowed people to pay more to join a fitness club, buy high-end sportswear, and eat wellness foods. In the wellness industry, a health syndrome has caused a trend of momjjang (person who has a sculpted body) Jung Da-yan has become a famous star of "momjjang", which is a person who has regained a body healthy and slim like an ordinary ajjumma (middle-aged married woman). She is a mother of two and has been playing sports for five years. The wellness boom is not just a social and cultural trend in Korea. This has prompted some industries to take an interest in their quality of life. There are many magazines that represent the wellness lifestyle and are published with businesses related to leisure, beauty, yoga, meditation and healthcare, which has accelerated the growth of the wellness boom. well-being. The fitness trend was started by Park Ji-sun, editor-in-chief. -head of the wellness magazine “ALLURE” who claims that wellness culture, to some extent, is used commercially. The fitness trend is considered a new cultural code valuing health. Koreans value wellness on how to stay fit and maintain discipline in their culture. This has become essential regardless of age, gender and employment in recent years. A growing number of Koreans are imposing self-discipline to maintain their best state of mind and body, exercising regularly for their health and well-being. Yoga and Pilates are workout routines followed by Koreans that are cutting edge. the wellness trend. Many celebrities have released yoga DVDs showcasing their high level of expertise. A current trend is that the number of men practicing yoga and Pilates has increased in recent years. In Korea, at most yoga studios, women and men collect mats and sit down to prepare for a one-hour, twenty-minute class. They use sunny weather and soft music in the background to calm tension and relax the body..