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  • Essay / The Coca Cola Product Strategy Strategy - 722

    I think it's great to be able to find your name on a Coke or that of your friends or relatives, buy one and give it to them give as a gift. It's also great to have the best part of your favorite song on your coke bottle, I think coke does a great job of interacting with their customers. I like that they show a lot of great videos on Facebook like this one from #CokeMini, it is known for one of the best Super Bowl commercials and customers loved how they added Ant-Man and Hulk in this ad. Coca Cola does a great job of identifying movie characters and celebrities that are currently most popular to add to their ads. I like that they also use a lot of hashtags like #ShareaCoke, #CaptainAmericaCivilWar, and #CokeMini,