Problem StatementTelevision is the primary source of information for the majority of people (Miller and Kurplus, 2010). Thus, many lives are impacted by television news. It is the responsibility of television news programs to inform the general public every day of topics deemed important to bring to their attention. Recently, it has been suggested that there is an increase in the amount of information that may not be meaningful included in the news (Boczkowski, 2009; McNamara, 2011). These particular reports have already been studied as they relate to different aspects of viewers of news programs” (Baum, 2002; Prior, 2003; Uribe and Gunter, 2007; Merle and Craig, 2012; Nguyen, 2012). However, news content has been studied in a small number of cases (Cleary & Adams-Bloom, 2009). Instead of analyzing viewers' relationship to news stories, the present study will focus on the content of news stories and examine the relationship between the length and types of stories presented in news stories. Through content analysis of morning news programs, this study will aim to provide information on the prevalence of fluff reporting. Literature ReviewNews and entertainment may seem synonymous with each other, but many studies examined the different aspects surrounding these two subjects. An often studied aspect is competition between news programs. This phenomenon has only increased recently due to the growth of information found on the Internet (Meijer, 2007). The Internet could drive people away from television news, leaving fewer people for television news programs to attract attention. Network news programs now compete not only with a large number of channels, but...... middle of paper ......igation. Communication Quarterly, 46(3), 284-294. Uribe, R. and Gunter, B. (2007). Are “sensational” news stories more likely to trigger emotions in viewers than non-sensational news stories? European Journal of Communication, 22(2), 207-228. doi:10.1177/0267323107076770 Wieten, J. & Patti, M. (2005). Audience Obsessed: Breakfast TV Revisited. Media, Culture & Society, 27(1), 21-39. doi:10.1177/0163443705049056 Wonneberger, A., Schoenbach, K., & van Meurs, L. (2011). Interest in current affairs and politics – or in situational determinants? why people watch the news. Journal of Broadcasting and Electronic Media, 55(3), 325-343. doi:10.1080/08838151.2011.597466Zanna, MP & Del Vecchio, SM (1973). Perceived credibility of television news: a question of viewer attitude and position taken by the media. European Journal of Social Psychology, 3(2), 213-216.