Flipkart - A Giant in the MakingFlipkart was launched in 2007 with the aim of making books easily accessible to anyone with access to the internet. Today, they are present in various categories including movies, music, games, mobiles, cameras, computers, health and personal products, home appliances and electronics, stationery, perfumes, toys, clothes, shoes – and it goes on! Wow, this list looks impressive, but getting to this point hasn't been easy. In fact, Flipkart and its investors appear to be losing money at this point. They pulled out of large electronics because the customer experience wasn't up to par. Their logic was simple: if they can't provide the customer with a pleasant experience, they won't. Additionally, their online music store Flyte Music was shut down just over a year after its launch. According to Flipkart CEO Sachin Bansal, Flyte did not offer massive business potential. Statistics showed that Flipkart's music CD section attracted only a sixth of the traffic, but its revenue was 3 times that of digital downloads (pay-per-download). It produces an asymmetrical ratio of 18:1 in favor of music CDs. Digital music is not yet widespread in India, it is a niche sector. Flipkart realized that the customer was against this model and abandoned Flyte. Flipkart has always had this experimental temperament in their business and they will continue to improvise because a startup is not designed to be small, it has to grow. However, in the long run, it will be a different story as e-commerce in India has just reached less than a tenth of its potential. Out of India's population of 120 crore, not more than 1.5 crore use e-commerce frequently. Looking at the burgeoning internet users, the market is expected to reach at least 15...... middle of paper ...... until the early days of Flipkart. In order to reach the levels of Amazon and EBay, much remains to be done. We can say that so far so good, but there is still a mountain to climb for the giant in the making. “Nothing is predestined. Obstacles from your past can become the bridges that lead to new beginnings. - Ralph H. BlumWorks cited http://www.medianama.com/2013/05/223-why-Flipkart-shut-Flyte-music/ http://www.Flipkart.com/about-us http://www. livemint.com/Opinion/ZlFCafHLaEHndqzK0M2vfJ/Flipkart-and-the-fate-online-retail-in-India.html http://www.quora.com/Is-Flipkart-making-a-profit http://www. nextbigwhat.com/sachin-bansal-Flipkart-ipo-297/ http://articles.timesofindia.indiatimes.com/2013-10-10/internet/42899953_1_Flipkart-tiger-global-accel-partners http://www.bloomberg .com/news/2013-11-11/alibaba-breaks-sales-record-on-china-singles-day-amid-discounts.html