Consumer behavior is the choice of techniques and demonstrations of individuals involved in the purchase and use of products. Consumer buying behavior refers to the consumption behavior of a definitive buyer. A business should study consumer behavior for:- Buyers' responses to an organization's promoting technique have an incredible effect on the success of the organization. - The idea of ​​promotion focuses on the fact that a company must develop a marketing mix that satisfies customers and therefore must break down the what, where, when and how buyers buy. - Advertisers can better predict how customers will respond to advertising systems. The term consumer behavior is characterized as the behavior that the buyer shows by searching for, purchasing, evaluating and rejecting items and services that they expect will meet their needs. Consumer behavior focuses on how people choose to invest their available assets (time, money, effort) in usage-related things that include what they buy, why they buy it, when they buy it. buy, where they buy. how often they buy it, how regularly they use it, how they evaluate it after purchase and the effect of these evaluations on future purchases, and how they dispose of it. Two different types of expense items: individual buyer and hierarchical buyer. buyer. Personal Consumer: Purchases goods and services for personal use, family use, or as a blessing to a companion. Items are purchased for last use by people called end customers or extreme buyers.Organizational Consumer - Includes for-profit and non-profit organizations, government offices (nearby, state, national), and inst... .. of paper ...... element influencing the buyer's purchasing behavior. Lifestyle refers to the way an individual lives in a general public and is communicated by the things around them. It is dictated by the client's commitments, ideas, exercises, etc. and shapes its entire example of action and connection on the planet.4. Psychological Factors: In this factor, four divided elements could affect consumer behaviors: Motivation – The level of inspiration also influences the purchasing behavior of customers. Each individual has distinctive needs, for example physiological needs, natural needs, social needs, etc. The way needs are defined is that some of them are the most urgent while others are less urgent. Thus a need transforms into motivation when it is all the more urgent to regulate the individual so that he seeks his fulfillment..