There are more than a hundred beauty contests in the world, the most popular being the Miss World which was founded in 1951 1 and consists of crowning and give the title to the most beautiful woman in the world, through various skills created to judge personality, elegance, attitude and safety in the competition. In addition to that, the majority of Europeans are interested in being part of it, it is a fact that in Europe there is a tradition of choosing queens and kings who represent the virtues of the nation 2. Apart from that , do beauty contests have a use in society? All these competitions have goals, but the most important are the election of the beautiful and integral woman, who wins more prizes and also in some cases can be considered a negative aspect or a goal in the degradation of women. “A competition does not define you as the most beautiful woman”, as Laura Godoy said.3. Participating in these beauty pageants is more difficult than you think. Everyone thinks that participants only need to be physically beautiful but this is not correct because majority of women who participate in the pageant process have to demonstrate different requirements to be part of them like personality , discipline , preparation emotional and also cultural and cultural. intellectual learning as most of them have to face different challenges presented in this process such as wearing different dresses, personal interview and talent show. However, it is no secret that in some occasions beauty contests do not have the potential to show the reality of some women because they exploit physical and psychological beauty to choose the winner, but today this vision has changed because ...... middle of paper ... because most of the participants need to be prepared in different stages like talent shows and knowledge questions, not only to look stunning. To summarize, beauty pageants surely have a more relevant objective to be part of. this company offers participants many economical, educational and fashionable prizes. Even though the participants are beautiful, the women are not only selected for their physical appearance, but also for their talent and knowledge, as they must be competitive competitors to overcome the various challenges presented during the competition process. So it is important to be aware that these competitions are not only an entertainment show for people, they also bring opportunities and allow personal development to the candidates who are not only afraid for the crown but also for recognition of their cities or countries represented..