Business and politics, for example, have proven that persuasion works perfectly. But how does persuasion work for different purposes and why are they equally important in communication? Petty and Cacioppo (1986) also developed another route that uses superficial means to persuade: the peripheral route. Cialdini (1994) identified seven types of peripheral cues, namely authority, commitment, contrast, liking, reciprocity, scarcity, and social proof. One or more of these cues are implemented in the persuasion of the persuader. The disadvantage of using the peripheral route is that it has a short-lived persuasion effect. In an overview of a societal level of persuasion, it is now used to