COMPETITIVE ANALYSIS: DIRECT AND INDIRECT COMPETITIONCompetitive AnalysisMonster Energy is an example of monopolistic competition as described in a market structure where many sellers produce similar, but slightly differentiated, products. Each producer can set their price and quantity without affecting the market as a whole. A central feature of monopolistic competition is product differentiation. There are four main types of differentiation: Physical product differentiation, in which companies use size, design, color, shape, performance and features to make their products different. For example, Monster energy drink comes in a larger can than Red Bull. Marketing differentiation, where companies attempt to differentiate their product through distinctive packaging and other promotional techniques. For example, Monster advertises by sponsoring tournaments, owning sports teams, and organizing music concerts. Human capital differentiation, where the company creates differences through the skills of its employees, the level of training received, distinctive uniforms, etc. Differentiation through distribution, including distribution by mail order or through Internet purchases. For example, you can buy Monster on Amazon.com. Competitive Forces: The beverage industry is very competitive and offers many alternative products to satisfy an internal need. The main areas of competition relate to pricing, packaging, product innovation, new product and flavor development, and promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...... middle of paper ...... Tamins are essential in energy production:• Vitamins B-1 and B-2 help your body to create energy,• Vitamin B-6 helps with the breakdown and subsequent utilization of proteins in your body• Vitamin B-12 is essential for energy production as well as influencing how your body uses carbohydrates. People who consume B vitamins do not need to worry about overdose because the vitamins are complex and water soluble. This means that there can be no build-up in the body and is not likely to cause harm. Energy Shots An energy shot works in the same way as an energy drink, with the caffeine content being comparable to that of a cup of coffee. One of the leading energy solutions available on the market today is called 5 Hour Energy. This 2-ounce drink (also available in an extra-strength version) is considered more beneficial when consumed compared to consuming a full energy drink of 8 to 16 ounces or more..