Which TV commercial is deeply impressed? Is it the one who appears several times on television? Is it the one with a clear slogan? Is this the one with an unforgettable scene? I have selected 2 different beverage advertisements, which are “Red Bull Gives You Wings” and “Coca-Cola Summer Commercial 2011, Open Happiness”. Coca-Cola is a carbonated drink. This is the domination of the global soft drink market throughout the 20th century until today. Red Bull is primarily an energy drink. It is also an international marketing campaign primarily targeting young men engaged in extreme sports. To me, a successful advertisement will make people want to buy your product. Coca-Cola and Red Bull advertisements sell their products in different ways to different people. In general, soft drinks are still more popular than energy drinks, but Red Bull's ad seems better than Coca-Cola's in some way. First of all, Red Bull's advertising slogan is simple, meaningful and unforgettable. The Red Bull advertising slogan says: “Red Bull gives you wings”. It's easy to understand their message and what they want to sell ...