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  • Essay / Elements of Theater - 539

    Elements of TheaterThe elements of theater consist of three basic requirements; Scene, actors and script. We think K-Mart needs to adjust its theater to give its customers a better overall experience. The current theater at K-Marts is uninspiring and, honestly, mind-numbing. In a simple market, the oldest form of retailing involves selling products to consumers. With the Internet allowing customers to shop online, retail stores like K-Mart must create "theater" in order to create experiences where customers are entertained or find value beyond purchasing products at lowest price. The current store layout of K-Mart is comparable to that of K-Mart. most other outlets like Wal-Mart and Target. We believe that K-Mart needs a distinct identity from these other stores in order to draw attention to the store. Over the years, K-Mart has failed to update or modernize its stores. The first thing K-Mart needs to do is brighten the lights, add more island space, and update the light fixtures so they look modern and clean. We feel that their lack of concentration on their stage allowed the competition...