The L'Oréal ad displays only three colors on the page: black, white, and lavender. The color palette of any business advertisement is very important because the two contrasting colors will help make the products stand out and make them more unique and appealing to consumers. The lavender color chosen by L'Oréal represents a feeling of femininity and indicates that the advertisement is aimed only at women. Lavender symbolizes the femininity and royalty of a woman. On a black and white background, lavender will be the only touch of color that will catch consumers' eyes. The color palette of the ad seems to say that women are graceful and regal and therefore should use L'Oréal Paris Boost It hairspray. Hairspray will transform any woman into a woman of grace and royalty. Being in touch with a woman's feminism and being considered royalty can be linked to childhood fairy tales where the princess finds her prince charming, gets married and becomes royalty. The black color represents the boldness and power that L'Oréal hairspray contains. This basically means that L'Oréal Boost It...