General Mills, Inc. has been selling Cheerios since 1941, so the company has a legacy of providing Cheerios to consumers. The product contains healthy ingredients in which consumers benefit from consuming ready-to-eat cereals. The inclusion of ingredients makes the value significant and the quality of the cereal increases in value. There has been a higher demand for healthy ingredients recently in which Cheerios continues to succeed in this area and continues to help consumers' health. Additionally, Cheerios is part of a General Mills movement in which their mission is to “nourish everyone by making life healthier, easier, and richer (An “O” Shaped by History, 2013). This means that General Mills is getting better at providing healthier products while competing with generic brands. Five-year financial overview: At the end of the year. 05/26/2013 05/27/2012 05/29/2011 05/30/2010 05/31/2009Share price 48.22 36.52 36.32 31.93 22.28Turnover 17,774,100 000 16,657 900,000 14,880, 200,000 14,796,500,000 14,691,300,000Profits 6,432,900,000 6,044,700,000 5,953,500,000 5,873,600 0 00 5,233,500,000 Profit margin % 10.44% 9 0.41 % 12 .09% 10.34% 9.64%Growth rate % 2.64% 2.02% 3.14% 2.93% 2.67%Over the past five years, General Mill's net sales have increased at a constant rate, with the exception of 2009 and 2010, when the United States is still recovering. of a recession. At the end of 2012, which saw an increase in consumer purchasing behavior, General Mill's sales increased by 12% compared to the previous year of 2011. This was due to strong performance abroad which increased by 46% per year. after year. U.S. retail grew only 3%, which is low growth. Additionally, the US retail segment accounts for over 60% of General Mills...... middle of paper ......Cheerios will continue to include all benefits in the Product Review section while introducing new benefits to the Product Review section. box. Cheerios will keep the bright yellow box because it attracts attention, while retaining the information displayed in front of the box, such as it helps "reduce cholesterol" and "contains less sugar." The new perks that will be added are different short stories on the back of the box. The short stories will be about how Cheerios shape a person's life. For example, a story might tell how a mother gives her children Cheerios because she wants them to get a daily serving of vitamins and minerals, because she wants her children to learn better in school. Pricing strategy: Cereal prices depend on the brand. and weight. Cheerios have had many on the market for many years and their prices depend on weight, in ounces..