SWOT Analysis of Coca-ColaSWOT stands for Strengths Weaknesses Opportunities Threats. SWOT analysis is a widely used technique in many general management as well as marketing scenarios. SWOT involves examining the organization's current activities - its strengths and weaknesses - and then using this and external research data to define the opportunities and threats that exist. Strengths: Coca-Cola has been a complex part of global culture for a very long time. long lasting. The product image is loaded with excessive romanticism, and it is an image that many people have taken deeply to heart. Coca-Cola's image is displayed on T-shirts, hats and collectible memorabilia. This extremely recognizable brand is one of Coca-Cola's greatest strengths. “Drank more than 685 million times a day around the world, Coca-Cola is a simple but powerful symbol of quality and pleasure” (Allen, 1995). Additionally, Coca-Cola's bottling system is one of its greatest assets. This allows them to operate on a global scale while maintaining a local approach. Bottling companies are locally owned and operated by independent businessmen licensed to sell Coca-Cola Company products. Since Coke does not fully own its bottling network, its primary source of revenue is the sale of concentrate to its bottlers. Weaknesses: The weaknesses of any business must be both minimized and monitored in order to effectively achieve productivity and efficiency in their business. activities, Coca-Cola is no exception. Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola recently reported some "decline in unit case volumes in Indonesia and Thailand due to the reduction in consumer purchasing power. According to an article in Fortune magazine, "In Japan, unit sales fell 3 percent in the second quarter [of 1998]...that's frightening, because even though Japan generates about 5 percent of the world's volume, it contributes three times as much to profits. Latin America, Southeast Asia and Japan account for around 35% of Coca-Cola's volume and none of these markets are meeting expectations. Coca-Cola, on the other hand, has effects on teeth, which is also a problem for health care. sugar by which continuous consumption of Coca-Cola can cause health problems. Being addicted to Coca-Cola is also a health problem because daily consumption of Coca-Cola has an effect on your body after a few years. Opportunities: Brand recognition is important. factor affecting the competitive position of Coca-Cola.