Factors affecting the four management functions. Many factors impact the four management functions. Management functions include: planning, organizing, leading and controlling. Key elements include: external, internal, globalization, technology, innovation, diversity and ethics. A primary external factor would include the current state of the United States economy. Consumers may not buy as many Hershey's products this year as last year, due to the higher price of staples such as milk, bread and eggs. During the planning process, Hershey officials will need to implement forecasts more than ever. The process of organizing involves synchronizing the resources needed to achieve the organization's goals. Due to internal factors such as correspondence and numerous telephone inquiries, Hershey's decided to create a corporate website to respond to customer inquiries. On Hershey's website, consumers can read everything from product descriptions to the organization's philosophies. (The Hershey Company, n.d.) The function of leadership is the process of motivating employees to perform at their best. Hershey's is a company that truly values ​​its employees, as the company website clearly states. Hershey's mission statement reads: "Bringing sweet moments of Hershey happiness to the world every day." For Hershey employees, that means winning with an aligned and empowered organization… while having fun. This is a reflection of the organization's culture and its dedication to the company's employees. Controlling is the process of monitoring development and implementing changes. Hershey's needs to be aware of how internal factors can affect control. By reviewing annual reports, Hershey's can get a general idea of ​​what products are selling. If sales are low, marketing may need to consider alternative marketing strategies. “The Hershey Company (NYSE: HSY) is North America's largest manufacturer of quality chocolate and sweet confectionery products. The Hershey Company generates sales of nearly $5 billion and has nearly 13,000 employees worldwide. » (The Hershey Company, nd, 1) The Hershey Company is a highly globalized company. When managers participate in the planning process, they must determine who they serve and where. A product sold in Mexico may not perform the same in the United States. Hershey's excels in viewing employees as valuable resources. Hershey's wants its employees to feel empowered in their decision-making. Empowerment creates a positive work environment. Since managers must use the leadership function to stimulate employees, managers must lead in a positive manner. On Hershey's website, the company philosophy states that Hershey "maintains a strong 'people' orientation and demonstrates care for every employee..