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  • Essay / The Effects of Color on Mood - 1550

    Over the years, researchers have studied the power of colors to influence all aspects of our lives. Additionally, color has also been used to describe mood. Some frequently used expressions when someone is feeling sad are to describe it as "a feeling of sadness" or when a person falls in love, it is common to hear that this person sees the world through "rose-colored glasses." Being "green with jealousy" refers to a very jealous person or "being pure as snow" describes the innocence of a child. Research has been conducted to study how color affects people's moods. I consider it interesting to extend these studies to examine whether color has the effect of increasing students' positive mood. This experience can help determine which colors help students feel relaxed, active, or positive. Research has revealed the powerful and major effects that colors can have on our mood, brain, body and even health. An article published by BioMed Central Medical Research Methodology published the results of 156 patients consisting of 127 women and 29 men who participated in this study. Each of the patients answered questions such as: “Regarding your daily mood over the last few months, do you associate it with a particular color? If yes, what color? Researchers developed an instrument called the Manchester Color Wheel to classify colors into positive, neutral and negative shades which were administered to patients. According to the MCW chart, positive or neutral colors were represented by shades of yellow, pink, red and negative colors were represented by shades of black, gray, blue or purple. After a 3-month period, the data was analyzed and revealed that patients consistently associated warm colors with a positive e...... middle of paper ...... BMC Medical Research Methodology, 10( 1), 12.Gage, J. (1999). Color and meaning. University of California Pr.Gerritsen, Frans. Color theory and practice: a color theory based on the laws of perception. New York: Van Nostrand Reinhold, 1975. Print. Jacobs, K. W. and Suess, J. F. (1975). Effects of four psychological primary colors on state anxiety. Perceptual and motor skills, 41(1), 207-210Labrecque, LI and Milne, GR (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727. Osgood, C.E., Suci, G., & Tannenbaum, P. (1957). The Measure of Meaning (Vol. 47). University of Illinois Press. Peretti, P.O. (1974). Color-mood associations in young adults. Perceptual and Motor Skills, 39(2), 715-718.Simmons, DR (2011). Color and emotion. New directions in color studies, 395-414